Tuesday, June 30, 2009

Good Lede

I am no expert, but I am pretty sure that the lede to this article is a pretty darn good one:

MENDOTA, Calif. -- Are we ready to start saving ugly species?


When it began compiling lists of threatened and endangered animals and plants more than 35 years ago, the U.S. government gave itself the same mandate as Noah's Ark: Save everything.

But in practice, the effort has often worked more like a velvet-rope nightclub: Glamour rules.



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2 comments:

  1. Is it an exception to the "Ledes that Annoy Your Instructor": "Questions In a Leded"?

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  2. What a great lede!

    The question, "Are we ready to start saving ugly species?", is almost confrontational. It's rhetorical-- but bold enough to be an effective lede. I would consider it an exception to that rule.

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