Hi Everyone!
Regarding Hard/Feature Ledes:
Here is a great example of a Hard News Lede:
The state on Monday revoked the driver's license of an 86-year-old woman whose car allegedly struck and severely injured an elderly pedestrian in Melrose Sunday.
The lead is effective because it covers the Who: “86-year-old woman” the What: “the state... revoked the driver's license;” the Where: “Melrose;” the When: “Sunday;” and the Why: “whose car allegedly struck and severly injured an elderly pedestrian.” The rest of the article continues on to discuss How everything happened and to give more details on the 86-year-old lady's driving record. It leaves out enough details to keep the reader reading, but it give the gist right off the bat.
Here is a great example of a Feature Lede:
WASHINGTON - When the longtime mayor of North Adams, John Barrett III, picks up the phone these days, he often hears a familiar deep voice that he once acidly complained wasn’t heard very much in his city or other smaller venues in Massachusetts.
John F. Kerry’s voice.
“He’ll say, ‘What do you need? What’s going on back there? How can I help you?’ ’’ Barrett said.
“I’ve been all over him like a cheap suit when I think he’s wrong about something or not paying attention,’’ added Barrett, a Democrat who snubbed Kerry to endorse GOP Senate candidate William Weld in 1996. “I would go through the wall now for John Kerry, and I wouldn’t have said that 10 years ago.’’
This is a great feature lead because it effectively uses the Narrative Lead style. The article begins with a story about the relationship between John Barrett III and John Kerry, and how it has grown since Kerry's presidential candidate days are over. The article then develops into a story about how Kerry is doing the job he's elected for better than ever.
Thanks, Shelly Runyon
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