I like the ominous, tongue-in-cheek lede.
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July 10, 2009
The Morning Doughnut? The Choices Are Getting Complicated
By PATRICK McGEEHAN
Having weathered an incursion by Krispy Kreme from the south, Dunkin’ Donuts is about to meet an invader from the north in New York City’s next battle of the doughnut chains.
Tim Hortons, a Canadian purveyor of doughnuts and coffee that has won a wide following, is making a sudden entry into the city.
Between Friday night and dawn on Monday, the Riese Organization intends to convert 13 Dunkin’ Donuts stores into the city’s first Tim Hortons restaurants, including early-morning, high-traffic shops like the one in Pennsylvania Station and another next to the New York Stock Exchange. The switch may surprise regular customers of the shops, said Dennis Riese, chief executive of the Riese Organization.
“You take down one sign and put up another,” Mr. Riese said. “The biggest challenge will be to get New Yorkers to know what Tim Hortons is.”
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Can a donut store be profitable in this day and age of Type 2 diabetes and low carb diets? Next thing you know the paper will be writing a report on how donuts are bad for your health. But Tim Hortons can bask in the PR for the moment I guess. By the way are they fried or baked??
ReplyDeleteAre you from Northern or Southern Ohio? We have Krispy Kreme down my way (Southern). I heard Krisy Kreme made quite a big splash in NYC a few years ago. As to Jen's comment -- they have lost a lot of money in recent years, I think their stock tanked way even before last September.
ReplyDeleteI am not sure if they are baked or fried, as I have been there so few times and so long ago, and even then probably just for coffee.
ReplyDeleteI am from Lancaster, Ohio, smack dab between THE Ohio State University in Columbus, and Ohio University in Athens.